How Do you Analyze Your #Website Audience In #Google Analytics?

Understanding your audience ADNC +% is pivotal to any business. No matter what industry you’re in or what your approach is to marketing and advertising, understanding your audience better will allow you to improve your practices and increase your customer loyalty and retention.

Today, thanks to readily available technologies, it’s easier than ever to analyze your audience and get a better idea of who’s interacting with your brand and why. With the right insights, you can modify your approach, anticipate your customer needs, and create a superior user experience.

Google Analytics is one of the best tools you can use for this purpose. Once your script is installed, you’ll be able to measure a tremendous diversity of data on your web users, and using that data, you’ll be able to make meaningful change to your branding and marketing strategies.

Acquisition Insights

The Acquisition area of Google GOOGL +2.34% Analytics is one of the most important, especially if you’re marketing to your audience online in different formats. The main purpose of the Acquisition section is to provide insight on how your users are finding your site. For example, in the Acquisition Overview, you’ll be able to see a chart of how many users found your site after typing your URL directly into their browser versus those that found it through an external link, social media, or search engine results.

This information is especially useful in determining which of your marketing strategies is the most effective, but it’s also useful for determining what types of people are visiting your site and why. For example, if you find that the majority of your users are finding your site through content you’ve syndicated on social media, you could double your content writing and syndication efforts to attract an even greater number of users.

Behavior Insights

The Behavior tab is all about how your users behave once they actually get to your site. Here, you’ll be able to find information such as the most popular pages of your website, each page’s bounce rate, and how long your users tend to stay on your site before leaving.

With this information, you should be able to determine which pages of your site are the most valuable or popular to your visitors, and apply their common characteristics to your other pages. For example, if your most popular, least-bounced page is an in-depth write-up about early childhood psychology, consider other articles that supplement that topic, or even adding media such as images or video to the page to make it even more valuable.

- Source : Jayson DeMers, Contributor, 2015, www.forbes.com