6 Gorgeous Content Marketing Ideas for Small Business

Unlike direct-response advertising, which explicitly aims to sell a product, content marketing sets out to sell consumers on the brand behind the product. If you’re a small business owner, posting valuable, entertaining or inspirational content reflects positively on your brand. When a piece of content gets lots of social media shares and likes, the brand behind it instantly wins attention,...

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Business Analytics 101 – Budgeting, Planning and Forecasting

With the exception of the occasional James Bond movie that proves the rule, we don’t as a matter of course combine our modes of transportation into one all-purpose vehicle. But when it comes to financial management, there is one tool , commonly called the Budget, that gets applied to all problems...

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Time Management 101: Stop Managing Time

Do you find yourself running at an even more frenzied pace during the holiday season? I do.  So, as I looked at my bottomless to-do list and deadlines fast approaching I did a Google search on “time management”.  I got 1,610,000,000 search results. Clearly a lot of us are searching for ways...

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The Independents: VLT by Warren Tan

Respected and known as one of the strongest independent agencies in the Malaysia ad scene, design, technology and innovation agency VLT has no doubt caught the attention of global networks. The agency has also won the Local Hero and other titles at A+M’s Agency of the Year awards across...

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5 Essentials of Small Business Investing

Method soap products (Image credit: Getty Images via @daylife) The most important question for a small business investor is where to focus attention. What makes one company more interesting than another?  There are 28 million small businesses in the U.S., but few research services. ...

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Sizing Up a Franchise in Six Steps

The first step in finding the right franchise system is to look inward--to determine what you really want from this investment and the qualities you seek in a franchisor that will help you attain the lifestyle you desire. This includes making a list of your goals and categorizing them into "wish...

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